They Help you Interact with your Audience The content you promote in your Stories is entirely up to you, but staying consistent with your look and regularity will help build brand awareness, which is invaluable. With BeFunky’s customizable Story templates, you are able to easily change the colors, fonts, and layouts to match your brand aesthetic. A big part of this means standing out with a unique aesthetic, product offering, and having outstanding customer service, even when responding to DM’s. When your potential customers (and in this case, followers), think of the industry you operate in, you want your brand to be top-of-mind. They Increase Brand Awarenessīrand awareness is one of the most crucial goals in your business journey. Instagram Stories include a swipe up feature for business accounts with over 10k followers, which means you are able to link directly to any URL you want.įor example, direct your followers to a new blog post you wrote, a sale going on in your online shop, or simply to visit your website. Here are some of the best reasons to start prioritizing Instagram Stories: They Can Link Directly to your WebsiteĪt their center, Instagram Stories are built to be interactive. Not only are they a great way to increase engagement for your Instagram account, they can also help direct your followers to your website and content while giving your brand even more of a personality. The current Instagram algorithm prioritizes accounts who frequently post to Stories. We’ll show you how in the tutorial below! Why Instagram Stories Matter With just a few drag-and-drops, you can create engaging Instagram Stories that are sure to help you grow. We’ve got great news for you though: BeFunky’s Graphic Designer now has an impressive array of Instagram Story templates that are pre-designed by professional graphic designers and fully customizable to suit your brand aesthetic. If you’re not already posting Stories on the regular, it may seem daunting to add it to your social media marketing mix. The great thing is that Instagram Story views and comments count towards your overall engagement, so if you consistently post to your Stories, your content is more likely to be at the top of what your followers see on their home feeds! Because Instagram posts aren’t published in chronological order anymore, it’s easy to get lost in the abyss of people’s feeds. Instagram’s algorithm rewards accounts who generate a lot of engagement, and it’s no longer enough to post a photo semi-regularly and hope that your followers see it. While the introduction of new algorithms has created challenges that can hinder a brand from growing their audience unless they post and interact quite regularly, there is one simple solution: post more Instagram Stories. From sharing photos and videos to Instagram Stories, its evolution has given creators and businesses new ways to grow their following. Over the years, Instagram has become one of the best social media platforms for connecting people to a business or brand through engaging visuals.
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